by Stephen Stern | Mar 16, 2016 | Blog, Business Start-Ups, Small Business
Trade secrets are invaluable to a business, but once they lose their protection, they cease being secrets. Moreover, placed in the wrong hands, they can serve as the fuel your competition needs to succeed. What are Trade Secrets? They include customer lists and...
by Stephen Stern | Feb 25, 2016 | Blog, Business Start-Ups, Case Study, Small Business
In business, there are a couple of true “No-Nos”. First, one should never ignore the federal or state tax collector — they have collection powers that seemingly have no end. Second, don’t select a name for your product or service that merely...
by Stephen Stern | Jun 29, 2015 | Business Start-Ups, Small Business
When starting up a new business, it’s important to do an expansive search to see whether the business name you seek is also available as a corporate name within your state, as a domain name (URL website), and as trademark in the industry or “classification...
by Stephen Stern | Sep 10, 2014 | Business Start-Ups
One of the fun parts of starting a business is deciding on its name. But what’s in a name is more than what meets the eye of the consumer. That’s especially true if you seek to protect your name with a US or international trademark. As a result, selecting...
by Stephen Stern | Jun 19, 2014 | Business Start-Ups
In a market-based economy, focused on bottom-line and profit, the Non-Profit Organization plays a pivotal role. This is partly because for-profit corporations are separate entities with a legal duty to make money for their shareholder, who want the maximum return on...
by Stephen Stern | Jun 9, 2014 | Business Start-Ups
In the business world, what’s in a name can be more valuable than the product or service being offered. Customer awareness of the brand, and confidence in the quality of the product or service equate to the value of the good will, which in turn, determines to a...
