by Stephen Stern | Feb 25, 2016 | Blog, Business Start-Ups, Case Study, Small Business
In business, there are a couple of true “No-Nos”. First, one should never ignore the federal or state tax collector — they have collection powers that seemingly have no end. Second, don’t select a name for your product or service that merely...
by Stephen Stern | Jun 29, 2015 | Business Start-Ups, Small Business
When starting up a new business, it’s important to do an expansive search to see whether the business name you seek is also available as a corporate name within your state, as a domain name (URL website), and as trademark in the industry or “classification...
by Stephen Stern | Jun 9, 2014 | Business Start-Ups
In the business world, what’s in a name can be more valuable than the product or service being offered. Customer awareness of the brand, and confidence in the quality of the product or service equate to the value of the good will, which in turn, determines to a...
