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Trade Secrets, Trademarks and Service Marks — What’s the Big Difference?

by Stephen Stern | Jun 9, 2014 | Business Start-Ups

In the business world, what’s in a name can be more valuable than the product or service being offered. Customer awareness of the brand, and confidence in the quality of the product or service equate to the value of the good will, which in turn, determines to a...

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