by Stephen Stern | Nov 4, 2015 | Blog
For all you Yogi’s, you can get go DownDog without fear of a cease and desist letter from Bikram Founder, Bikram Choudbury. It seems the the man who created “The Sequence”, a specifically orchestrated 26 pose flow in a 105 degree heat, bent backwards...
by Stephen Stern | Jun 29, 2015 | Business Start-Ups, Small Business
When starting up a new business, it’s important to do an expansive search to see whether the business name you seek is also available as a corporate name within your state, as a domain name (URL website), and as trademark in the industry or “classification...
by Stephen Stern | Sep 10, 2014 | Business Start-Ups
One of the fun parts of starting a business is deciding on its name. But what’s in a name is more than what meets the eye of the consumer. That’s especially true if you seek to protect your name with a US or international trademark. As a result, selecting...
by Stephen Stern | Jun 19, 2014 | Business Start-Ups
In a market-based economy, focused on bottom-line and profit, the Non-Profit Organization plays a pivotal role. This is partly because for-profit corporations are separate entities with a legal duty to make money for their shareholder, who want the maximum return on...
by Stephen Stern | Jun 9, 2014 | Business Start-Ups
In the business world, what’s in a name can be more valuable than the product or service being offered. Customer awareness of the brand, and confidence in the quality of the product or service equate to the value of the good will, which in turn, determines to a...