Business Start-Ups &
Small Business

Whether you have created a new App, restaurant, retail store or service business, purchasing an existing business or seeking guidance on how to grow your small business, The Stern Law Firm will serve as your in-house legal counsel -- at a fraction of the cost! Our pledge is to help you, your partners and executive team devise the best legal strategies to maximize opportunities, minimize liability and risk, and protect your assets, including intellectual property and trade secrets.

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Why Obtaining Federal Registration Over A "Descriptive" Trademark is With Celebrating!
In business, there are a couple of true "No-Nos". First, one should never ignore the federal or state tax collector -- they have collection powers that seemingly have no end. Second, don't select a name for your product or service that merely describes your product or service as it is extremely difficult to obtain a trademark for the name from the U.S. Patent Trademark Office (USPTO) That's what the early partners of FLUID did straight out of Cal Poly. Their application for a trademark was rejec ...
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Baba Food SLO, LLC
Hailing from Tunis, Tunisia, Moez Bensalem was far away from the smell, look and taste of his beautiful homeland.  While he could not recapture the look, he was determined to bring back the smell and taste of the hummus and mediterranean salads from his flavorful and beautiful country. Within a few years, Moez has created a masterful hummus following on the central coast, with headquarters in San Luis Obispo, and products lining the wall of numerous Whole Foods and other specialty grocery store ...
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Toro Creek Brewing Company
Toro Creek Brewing Company is a blend of local farming and craft brewing.  Like the wineries that surround them on the beautiful Central Coast of California, they grow organic ingredients for their estate beers; including barley and thirteen varieties of hops.  They are passionate about brewing a diverse range of handcrafted beers that are well balanced, complex and flavorful. The Toro Creek Brewing Company Family consist of Brendan Cosgrove a Cal Poly, San Luis Obispo, Business Administrat ...
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Merry Maids
Todd Souza became the proud owner of San Luis Obispo's premiere house cleaning company, Merry Maids, in 2008.  Todd had previously operated and managed his own start-up house cleaning company, Pacific Coast Cleaning, in Orange County beginning in the mid 1980's.  After selling that successful business and relocating with his family to the Central Coast in 2007, he purchased the Merry Maids of SLO franchise, and poured his twenty-plus years of knowledge and experience into the brand best known ...
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Signature Entertainment
Signature Entertainment is one of the leading full service providers of entertainment, planning and logistical needs for casinos and special events, entertainment venues and Fortune 500 Companies. Signature Entertainment is comprised of executive buyers with extensive and diverse casino and entertainment experience.  Combining over 150 years (no kidding!) of entertainment expertise, this best-in-class team has helped define entertainment over the past 40 years and is backed by the prestige o ...
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Gymnazo
Gymnazo started in 2009 as a small group for gym members looking to change up their workout routines and try something new and innovative. Originally motivated to get more leverage for his time as a personal trainer, founder Michael Hughes, started his 45 minute circuit training in a small 11x11 square foot meeting room in the large fitness club.  Within 9 months, Hughes decided to brand his workout program and continue to advance his education of exercise science by starting a Fellowship of Ap ...
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Powersource Chiropractic
Dr. Scott Dubrul has since been practicing Chiropractic for 17 years in San Luis Obispo County. Currently his chiropractic practice is located in San Luis Obispo near Cal Poly University. In 2005, Dr. Dubrul became Wellness Certified through the International Chiropractic Association. With this wellness training he is able to offer a true Holistic approach to attaining wellness. Dr. Dubrul was raised in Santa Margarita, CA. He attended California Polytechnic University studying Biological Sci ...
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Fluid
Fluid began as a senior project between a nutritional biochemist and an exercise physiologist at Cal Poly State University in San Luis Obispo, California. Founders Richard Smith and David Brown saw a need for post-exercise recovery nutrition that wasn’t being met. They scoured shelves at specialty running and cycling stores. They read ingredient lists, nutrition facts and marketing statements. Nothing they saw matched what was being said in the latest scientific research. The nutritional produ ...
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Mark Schulman
Mark Schulman leads a double life: at night he is the world-class drummer for some of the world's most famous artists, including  Pink, Foreigner, Billy Idol, Sheryl Crow, Stevie Nicks, Beyonce’, Simple Minds, and Tina Turner. During the day, Mark  is also a World-class speaker for such prestigious  companies such as Cisco, IBM, Optus, Kaiser,  Information Global Solutions and Aveda. Mark's drumming career was inspired by The Beatles in general and Ringo in particular during their famous p ...
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Rockers Collective
It began as a handful of world-class rockers from different famous rock bands wanting to get together on their days off and jam...A few years later, ROCKERS COLLECTIVE has blossomed into one of the premier super and celebrity bands for corporate and special events. ROCKERS COLLECTIVE is comprised of more than 25 all-star musicians/vocalists, from such bands as Rolling Stones, Pink Floyd, P!NK, Def Leppard, Foreigner, Billy Idol, Elton John, Alanis Morrisette, Smashing Pumpkins, John Mellencamp, ...
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Featured Clients

The Stern Law Firm is proud to represent these featured business and many others, not only for the quality of their respective products and services, but also for the outstanding integrity and community service focus of its owners, officers and employees.

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Our Commitment to You

Stephen Stern
Stephen Stern
Founder / Lead Counselor

Stephen Stern has extensive legal experience, having represented Fortune 500 companies, international enterprises, franchises, small business, debt collection firms, and individuals from all walks of life.

His experience reaches into various business sectors, including retail and service based companies, technology, food and drink manufacturers/distributors, entertainment law and artist management, and much more.

While each industry has its own culture and nomenclature, all seek legal assistance to maximize revenue stream opportunities, protect assets and minimize risk. This occurs through contracts,

license agreements, intellectual property registration and protections, the structure of the business entity, founder's and operating agreements, to name a few.

As your personal and family attorney or outside business general counsel, Stephen and his team of professionals will provide you the benefit of their vast experience, along with outstanding professional service and excellent communications.

Our First and Foremost Commitment is to provide you with Excellent Legal Services!